Elan Group Gurgaon: Complete Projects, Pricing and Buyer Verdict

Elan Group was founded in 2014 by Rakesh Kapoor and is headquartered in Gurugram. Unlike older Gurgaon developers that started with townships and plotted colonies, Elan built its brand on retail-led commercial real estate first and only entered the luxury residential segment eight years later. That order matters for a buyer: the design DNA across Elan projects leans heavily on retail-grade lobbies, double-height drop-offs, hospitality finishes and food-and-beverage integration, rather than the pure gated-community template of older peers.

The group's commercial portfolio across Sector 82, Sector 70, Sector 67, Sector 80 and Sector 86 has helped it build cash-flow depth and brand recall with retail tenants. On the residential side, the 2022-2024 launches at Sector 106 on the Dwarka Expressway (NH-248BB) corridor pushed Elan straight into the Rs 15,000-30,000 per sqft bracket, which is a steep positioning jump but tracks the broader Gurgaon luxury repricing seen with DLF, M3M and Smartworld. For a buyer researching Elan today, the key is to separate the mature commercial track record from the newer residential story, which is still in the under-construction and early-possession phase. Always cross-check approvals, unit specs and payment plan on the HRERA Gurugram portal before committing.

Elan's Gurgaon portfolio splits cleanly into two buckets: commercial high-street projects (its original business) and luxury residential (post-2022). The commercial side is largely delivered or in advanced construction, while the residential launches are mostly under construction with possession schedules stretching into 2027-2029 depending on the tower.

The table below is a working summary of the group's main Gurgaon projects. Prices move frequently with payment plan, floor rise and unit configuration, so treat these as reference bands and verify current price with the developer or on HRERA Haryana. Elan's commercial footprint is clustered along the New Gurgaon corridor (Sectors 70, 80, 82, 84) and the Sector 50 pocket near Sohna Road, while its residential bets sit squarely on the Dwarka Expressway (NH-248BB) in Sector 106.

The residential story at Elan is concentrated on Sector 106 along the Dwarka Expressway (NH-248BB). Elan The Presidential and Elan The Emperor are the two flagships, with units generally offered in large 4BHK and 5BHK configurations plus duplex and penthouse layouts. These are not entry-level or mid-market towers. They sit in the ultra-luxury segment and compete directly with DLF Privana, Smartworld The Edition and the newer M3M launches on the same corridor.

Indicative pricing seen in the market has moved in the Rs 7-25 Cr range depending on tower, floor and unit size, with per-sqft rates in the Rs 18,000-30,000+ bracket. Verify current price with the developer or on HRERA Haryana. Buyers should expect the full luxury amenity stack: concierge-grade lobbies, large clubhouse, private pool decks on upper floors, EV charging and dedicated service lifts. Possession windows are typically 48-60 months from launch, so plan payment schedules around the construction-linked plan the developer offers.

Who should buy: end-users looking for a brand-new ultra-luxury home in a corridor with planned social infrastructure (schools, hospitals and the Dwarka Expressway interchange network) and investors with a 5-7 year horizon who are comfortable with Dwarka Expressway absorption cycles. Who should avoid: first-time Gurgaon buyers looking for ready-to-move stock, and short-term flippers hoping for 12-24 month exits. Verify current price, exact tower, floor plan and payment schedule with the developer or on HRERA Haryana before you book.

The commercial portfolio is where Elan earned its stripes. Elan Town Centre in Sector 67, Elan Mercado in Sector 80 and Elan Miracle in Sector 84 are the delivered or operational anchors, with multiplexes, F&B zones and large-floor retail configurations. These projects helped establish Elan as a credible retail-mall developer at a time when the Gurgaon suburban retail market was still led by DLF Mall of India and Ambience Mall.

For an investor, the commercial units at Elan projects are typically sold as pre-leased or lease-guarantee shop units with assured return structures during construction. These structures have become tighter after RBI and SEBI scrutiny of pre-EMI and assured-return schemes, so the current terms will look different from older brochures. Always read the fine print on who guarantees the lease, for how many years, and what happens after the guarantee period lapses.

For an operator or F&B brand, Elan's advantage is that most of its retail sites sit on wide sector roads with high catchment density, which translates to real footfall rather than paper footfall. The newer under-construction commercial projects like Elan Imperial in Sector 82 and Elan The Mark in Sector 106 are positioned at the premium end of the commercial band. Confirm the exact RERA-registered unit area (carpet vs saleable), lock-in period and tenant mix policy with the developer before you sign.

Every active Elan project in Gurgaon must carry an HRERA registration number before any booking amount is collected. This is non-negotiable under the Haryana Real Estate Regulatory Authority rules. As a buyer, your first due-diligence step is to pull the project page on the HRERA Gurugram portal and verify four things: the registration number and validity, the approved floor plans, the quarterly progress updates filed by the promoter, and any complaints or orders listed against the project.

Elan has, broadly, maintained HRERA registrations across its residential and commercial launches, but tower-wise registrations can be phased, which means a Sector 106 project may have one tower registered and another pending. Do not rely on the sales brochure alone. Cross-check the specific tower and unit you are being offered.

Second, verify the land title chain. For projects on the Dwarka Expressway corridor, land in Sectors 99-115 has gone through HSVP, licensed-colonizer and private-land conversions, and the title history matters for your home-loan sanction. Third, confirm the service tax, GST and stamp duty treatment on the agreement value: Haryana stamp duty for men is 7 percent in urban areas and 5 percent for women, and this applies on the higher of the circle rate or agreement value. See our guides on property tax and stamp duty for the current numbers. Fourth, read the escalation and delay clauses in the Builder Buyer Agreement. These are where most disputes originate, and HRERA will enforce only what the agreement allows.

If you are shopping Elan, you are usually also looking at DLF, M3M, Smartworld, Signature Global and Whiteland in the same corridor. The comparison is less about brand and more about what each developer is actually good at. DLF has the deepest delivery track record in Gurgaon and the strongest resale liquidity, especially on Golf Course Road. M3M has moved fastest in the under-construction luxury segment with aggressive design and amenity promises. Smartworld is newer and has concentrated on tech-forward luxury on Sector 113 and Sector 61. Signature Global dominates the affordable and mid-segment with large volumes.

Elan sits in a specific slot: a Gurgaon-only developer that has made the jump from commercial to ultra-luxury residential, with design-led positioning and a Dwarka Expressway concentration. The upside is that Elan tends to over-invest in retail-grade lobbies, landscape and amenities. The downside is that its residential track record is still being established, which means the first set of handovers will set the resale narrative for the next decade.

For a buyer, the practical comparison is to walk at least two site offices in the same corridor, pull HRERA registrations side by side, compare per-sqft rates on actual carpet area (not super built-up), and look at the committed possession date in the Builder Buyer Agreement, not the brochure. Our Dwarka Expressway property rates guide tracks the broader corridor pricing, and the most expensive apartments in Gurgaon page tracks the top end of the market where Elan now competes.

Our take, from the ground in Gurgaon: Elan is a credible choice for a buyer who wants a brand-new ultra-luxury home on the Dwarka Expressway and who is comfortable with the under-construction risk that comes with any new launch. The commercial track record is real, the retail-grade design DNA is a differentiator, and the HRERA registrations across the active projects provide the baseline legal protection every Gurgaon buyer should insist on.

What we would push back on: do not treat the per-sqft rate quoted by the sales team as a market-making number. The ultra-luxury segment on Sector 106 is still finding its stabilised secondary-market price, which means your exit price in year 5 will depend heavily on when the sector's social infrastructure (schools, hospitals, metro connectivity) actually comes online. Build that into your underwriting.

If you want end-user occupation in 2027-2029 and you have the holding capacity, Elan The Presidential and Elan The Emperor are reasonable options to shortlist. If you want ready-to-move luxury today, you are better off looking at DLF Camellias, DLF Magnolias or the resale market on Golf Course Road. If you want commercial retail with assured-return structures, read the fine print carefully and prefer the delivered Elan assets (Town Centre, Mercado, Miracle) over the under-construction ones. Call us at D-7, South City I, Sector 41, Gurugram before you book. We will tell you the specific tower, floor and payment-plan combination that makes sense for your situation.