Elie Saab Residences Sector 111 Gurgaon: Price, Review and Buyer Notes

Elie Saab Residences is a branded luxury residential project launched in Sector 111, Gurugram, on the Dwarka Expressway (NH-248BB) corridor. The project is developed by Smart World Developers in partnership with the global fashion house Elie Saab, which lends its name, design language and interior styling to the homes. It is one of a small set of truly branded residences in NCR, placing it alongside other designer-branded launches that have come up along the Golf Course Extension Road and the Dwarka Expressway belt in the last three years.

The product is positioned as ultra-luxury low-rise living, with a limited inventory of large-format floors and penthouses rather than a mass high-rise. Buyers in this bracket are typically second-home owners, business families moving up from Golf Course Road or South City, and NRIs looking for a signature address with international branding. Because the project trades heavily on the Elie Saab name, apartment interiors, door hardware, lobbies and amenity decks follow a controlled design brief rather than the generic premium-tower template seen elsewhere in New Gurgaon.

If you are evaluating this project, treat it as a lifestyle buy first and a yield buy second. Rental yields in Sector 111 are modest compared to Golf Course Road because the micro-market is still maturing, but capital values on branded inventory have historically held up better than on commodity high-rises in the same radius.

Pricing for Elie Saab Residences is quoted on a per-unit basis rather than a flat per-sqft rate, which is standard practice for branded low-rise inventory. The ticket size scales with floor level, orientation and whether the unit comes with a private terrace, plunge pool or driver and staff provision. The table below shows an indicative band for the configurations typically available in the project.

All figures are directional. The developer revises the price list at each launch phase, and resale deals in the secondary market can trade at a premium once possession-linked payment milestones kick in. Always confirm the current all-inclusive price (basic + EDC + IDC + IFMS + GST + registration) with the sales office before issuing a cheque, and cross-check the active HRERA Gurugram registration for the specific tower or phase you are buying into.

Sector 111 sits on the Delhi-facing edge of New Gurgaon, directly on the Dwarka Expressway (NH-248BB). This single alignment is the reason the sector moved from a sleepy raw-land belt to one of the most-watched luxury pockets in NCR between 2023 and 2026. The expressway cuts the drive to Delhi's Dwarka sub-city, Indira Gandhi International Airport Terminal 3 and the upcoming Diplomatic Enclave II to roughly 15 to 25 minutes in off-peak traffic.

For city-side connectivity, Sector 111 is wedged between Sector 110, Sector 112 and the Palam Vihar belt, which gives residents access to older established neighbourhoods for schools, clinics and daily retail while they wait for the sector's own social infrastructure to mature. The Dwarka Expressway interchange network also feeds into the Northern Peripheral Road and, via the Cloverleaf, onto NH-48 for a straight run to Cyber City, Udyog Vihar and the Golf Course Road office belt.

The Delhi Metro Yellow Line still terminates at Huda City Centre, which is a 25 to 35 minute drive. The Haryana Mass Rapid Transport Corporation's planned metro extension along the Dwarka Expressway would materially improve this once operational, but buyers should price the project on today's road connectivity and treat future metro as upside, not a given. IGI Airport proximity remains the single strongest demand driver for the sector.

Elie Saab Residences is a narrow-use product. It makes sense for three buyer types, and is a weak fit for everyone else. First, it suits end-user families with household budgets comfortable at Rs 10 Cr+ who already live or work in the Dwarka Expressway corridor, Palam Vihar, or near the airport, and want branded low-rise living without moving to a 40-storey tower on Golf Course Extension Road.

Second, it works for NRIs and non-resident buyers who want a signature Gurgaon address they can leave locked for long periods. The low-density format, controlled access, and brand-managed common areas reduce the ongoing supervision burden that a bare-shell purchase in a commodity tower would create.

Third, it suits capital-preservation buyers who are already overweight in commercial real estate or financial assets and want a trophy residential holding. Branded residences globally trade at a premium of roughly 20 to 35 percent over equivalent non-branded stock, and historical data from Dubai, London and Mumbai suggests this premium is sticky in resale.

It is a poor fit for pure yield investors. Rental demand in Sector 111 at a Rs 2.5 lakh+ per month rent is thin, and the yield math at a Rs 8 Cr+ ticket does not currently compete with mid-range Golf Course Road leasing. It is also a poor fit for first-time luxury buyers who have not yet experienced apartment living, service charges, and branded-residence maintenance obligations at scale. For an honest second opinion on fit, speak to an independent advisor before signing the application form.

Branded residences carry a higher checklist burden than regular launches because the brand licence, the service agreement and the long-term maintenance covenants are the actual value drivers. Running the following checks protects both your capital and your resale.

First, confirm the current HRERA Gurugram registration for the specific tower, phase or floor you are being offered. Branded projects are often launched in staggered phases, and the registration for Phase 1 does not automatically cover Phase 2. The HRERA Haryana public portal lists each registered project and the approved plans.

Second, read the Elie Saab brand licence terms in the application form annexures. Branded fit-out items (specific hardware, specific stone, specific lighting) are usually fixed in the licence agreement, and any substitution during handover is a flag.

Third, understand the maintenance structure. Branded residences typically carry higher IFMS and monthly common-area-maintenance charges than commodity towers because the brand standard has to be maintained. Ask for an indicative monthly CAM figure in writing.

Fourth, inspect the title chain and the land licence. Sector 111 land along the Dwarka Expressway has a mixed licence history, and your lawyer should pull the licence, zoning certificate and change-of-land-use records from the Town and Country Planning Department, Haryana. Finally, do not rely on quoted rental yields from the sales team. Pull independent lease comparables from the neighbouring sectors.

Buyers at this ticket size usually compare three or four shortlists at once. The honest comparison on the Dwarka Expressway and adjacent New Gurgaon belt is against DLF's launches in Sector 76 and Sector 77, M3M's inventory in Sector 107 and surrounds, and the established Golf Course Extension Road high-rises if a buyer is still open on micro-market.

Against DLF's branded towers in the same price band, Elie Saab Residences trades on the fashion brand name and the low-rise format. DLF trades on operational track record and resale depth. Against M3M Woodshire in Sector 107, Elie Saab is a higher ticket at a smaller unit count, with stronger brand signalling but a less active resale market because the inventory pool is smaller.

Against Golf Course Extension Road ultra-luxury (DLF Camellias, DLF Magnolias, DLF Aralias, Trump Towers), Elie Saab Residences is a materially lower ticket, with a different buyer profile. Golf Course Road inventory is for buyers who want proximity to existing wealth corridors, mature social infrastructure, and the deepest luxury resale market in NCR. Dwarka Expressway inventory, including Elie Saab, is for buyers who are building forward on the airport-side growth story.

For a fuller sector read, see our pages on Sector 95 Gurgaon and M3M Woodshire Sector 107 Gurgaon, and compare against the ultra-luxury benchmark via our DLF Camellias price page.